The founder of $2 billion AI website builder Framer says this is what designers should focus on to thrive in the age of AI

"Taste and quality go hand in hand. With AI, it's super easy to make something sloppy very fast. That's why it's called AI slop,"

"A way to stand out is to focus on quality and making something unique to yourself, to the individual, and to the brand,"

"Do a lot of exploration, make a lot of mock-ups, make a lot of icons, draw a lot of logos,"

"What worked 10 years ago is probably still true today. It's just that the tools have changed, and we can leverage AI to do better work,"

Jorn van Dijk co-founded Framer, an AI website builder, after working as a product designer at Meta and co-founding Sofa. Framer began in 2014, employs over 130 people, and raised $100 million in a Series D at a $2 billion valuation. Designers face abundant AI tools that make creation faster but increase the risk of low-quality, generic results. Designers should nurture taste, focus on quality, and create distinctive work for individuals and brands. Practical skill development is essential: practice tools, produce many mock-ups, icons, and logos, and lean on enduring design fundamentals while leveraging AI.

Read at Business Insider