The feminist AI movement growing in Latin America

"A video created with artificial intelligence (AI) went viral on social media in July 2025, promoted by accounts affiliated with the party of Argentine President Javier Milei. It featured fabricated images of Argentine journalist Julia Mengolini and her brother, depicting an alleged incestuous relationship. She filed a lawsuit and recounted the impact this violence had and continues to have on her life."

"We understand feminist AI as a political, technical and ethical approach that seeks to profoundly transform the way in which AI systems are produced, implemented and governed. We know that data and algorithms are not neutral, which is why Garcia emphasized that feminist AI is not limited to correcting obvious biases, but proposes to review and reimagine the entire life cycle of technology so that it contributes to social justice, gender equality, and environmental sustainability."

"It doesn't mean AI by and for women, although in many cases that can be desirable and useful, but it's something bigger. Feminist AI for colonized territories like Latin America and the Caribbean is a technology that protects and promotes local ways of life, that respects the time and territory of the communities it serves, that includes the perspectives of everyone in the decisions made, and that serves no other purpose than those determined by that community, she replied."

AI deepfakes with violent intent are spreading across Latin America, exemplified by a viral fabricated video targeting Argentine journalist Julia Mengolini that led to a lawsuit and lasting harm. Feminist activists, professionals, and organizations in the region are adopting and experimenting with AI, prompting a maintained survey of these efforts. Feminist AI is defined as a political, technical, and ethical approach that protects local ways of life, respects community time and territory, includes diverse perspectives in decisions, and redesigns the full technology lifecycle to address bias, social justice, gender equality, and environmental sustainability. Violence coexists with organized action and practical responses.

Read at english.elpais.com