The dos and don'ts of Disney's Sora agreement
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The dos and don'ts of Disney's Sora agreement
"Driving the news: As part of the deal, Disney will make a $1 billion equity investment in OpenAI and will receive warrants to buy additional equity. Axios' Sarah Fischer and Jeffrey Cane report from a source familiar that Disney hopes the deal shows the tech industry that it's open to equitable agreements with AI firms - as long as its rights and creators are protected. What we know about the deal: What will Sora be able to do with Disney characters?"
"Sora will be able to generate short videos from user prompts, drawing from more than 200 "animated, masked and creature characters," as well as from costumes, environments, props, and vehicles owned by Disney. Users can also harness ChatGPT Images to create stills using the same intellectual property. What they're saying: Bob Iger, Disney's CEO, said in a statement that the collaboration "puts imagination and creativity directly into the hands of Disney fans in ways we've never seen before." What can't you do with Disney characters with Sora? The agreement does not cover the voices and likenesses of Disney talent."
"Catch up quick: Talent agencies and SAG-AFTRA sounded the alarm over Sora 2 after its invite-only launch earlier this year. "No one's creative work, image, likeness or voice should be used without affirmative, informed consent," SAG-AFTRA President Sean Astin and national executive director Duncan Crabtree-Ireland said in an October statement. "Anything less is an unjustifiable violation of our rights." After actor Bryan Cranston's voice and likeness were able to be generated without his consent, OpenAI strengthened guardrails around voice and likeness replication. Astin applauded the "positive resolution.""
Disney will make a $1 billion equity investment in OpenAI and will receive warrants to buy additional equity. Disney expects the deal to signal openness to equitable agreements with AI firms while protecting its rights and creators. OpenAI's Sora can generate short videos from user prompts using more than 200 animated, masked, and creature characters, plus costumes, environments, props, and vehicles owned by Disney. Users can create still images with ChatGPT Images using the same intellectual property. The agreement does not cover voices and likenesses of Disney talent. OpenAI committed to continuing safety measures, including age-appropriate policies.
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