Google is pressuring employees to use AI to boost productivity or risk falling behind. CEO Sundar Pichai said rival companies leveraging AI require Google to rise to the challenge to remain competitive. Microsoft told workers that using AI is no longer optional, and GitHub's CEO warned developers to embrace AI or exit their careers. Competitors are becoming leaner and more machine-driven, increasing pressure on both companies and workers. Falling behind competitors can leave companies and employees unable to catch up. The software-engineering profession faces widening gaps between those who master AI tools and those who do not.
For Googlers, the message is clear: use AI to make yourself more productive - or get left behind. Some are excited about it, others are doing it grudgingly, one Google engineer . Either way, their boss needs them to do it. Google is under pressure. In an all-hands meeting last month, CEO Sundar Pichai said that as rival companies leverage AI, Google needs to rise to the challenge if it wants to compete, employees who heard the remarks told BI.
He's not wrong about the competition. Microsoft told workers in June that "using AI is no longer optional." In a frank blog post, GitHub's CEO said developers have a choice: embrace AI, or "get out of your career." The rivals are becoming lean, mean, and increasingly machine. These directives apply as much to the companies as to their workers. If they fall behind their competitors - as a worker may fall behind a colleague - they risk never catching up.
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