Google became a leader in search by effectively indexing and ranking web links, creating significant revenue through targeted advertising. With the rise of generative AI, Google adapted its strategy, initially cautious but later incorporating AI technologies into its search features. The introduction of AI Overviews and an AI Mode for Search reflects a shift from traditional link-based results to AI-generated content, altering Google's engagement with the web's information. This evolution signifies a major change in how Google provides information, moving towards generating answers rather than merely connecting users to outside resources.
Google has leveraged its dominant position in the market by creating AI features that provide generated answers instead of directing users to links, fundamentally changing its approach to information access.
By treating the vast web index it built as proprietary information, Google has shifted from connecting users to external sources to delivering content generated through its AI models.
Collection
[
|
...
]