The Academy of Motion Picture Arts and Sciences has clarified its stance on generative AI during the Oscars season, stating that its usage will not impact a film's chances for nominations. This announcement, made amidst new categories and rule updates, highlights the importance of human creativity in filmmaking. Notable examples include AI's role in movies like 'The Brutalist' and 'Emilia Pérez,' which utilized the technology to enhance aspects of their production. Despite these advancements, the effect of AI on award outcomes remains uncertain, compounded by other issues faced by contender films.
The Academy's statement asserts that generative AI tools neither positively nor negatively impact a film's nomination chances; however, human creativity remains at the core of evaluation.
AI was notably utilized in The Brutalist and Emilia Pérez, raising questions about its influence on the films' recognition during the Oscars, yet the discussion remains largely unresolved.
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