In Japan, Tesla is experiencing significant growth, with Q1 2025 sales up 56%, largely driven by the popular Model Y and promotions like free Supercharging. However, the country's total electric vehicle sales have declined by 33%, representing less than 2% of overall auto sales, marking Japan's status as the lowest among major economies in EV adoption. Imports of EVs, particularly from Tesla and BYD, dominate the market, holding 75% of sales due to inadequate offerings from local automakers like Nissan and Toyota, whose EVs face declining sales.
"Japan's overall electric vehicle market, however, shrank 33% to 59,736 units in 2024, comprising under 2% of total auto sales, the lowest among major economies."
"There are few homegrown EV options, so in some cases people who want to buy EVs reluctantly choose imports."
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