The article highlights how artificial intelligence (AI) is changing the financial sector by introducing innovations that meet evolving consumer demands for speed, personalization, and security. Davi Strazza, President of North America at Adyen, discusses leveraging AI through initiatives like the Uplift platform to address industry challenges rather than adopting technology for its own sake. Strazza stresses the importance of establishing clear business goals and employing AI as a means of enhancing productivity and effectiveness in financial services.
"I think the approach we've taken is to, instead of kind of make AI the end goal... we kind of ask ourselves, okay, what is really our end goal as a business, right?"
"Adyen's approach to AI isn't about implementing technology for its own sake - it's about identifying specific industry challenges and using AI as a solution."
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