
"Given the importance of this topic, it was crucial to conduct a study even if it meant disobeying the rules."
"The researchers wanted to know if content generated by large language models could change readers' minds."
Researchers at the University of Zurich engaged in a controversial study by posting AI-generated materials on the r/changemyview subreddit without informing moderators. The objective was to assess whether language models could effectively change users' opinions. They planned to use a combination of generic and personalized posts to simulate engaging discussions, providing insights into the potential impact of AI-generated content on public opinion without adhering to the subredditâs disclosure rules.
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