Researchers at the University of Zurich engaged in a controversial study by posting AI-generated materials on the r/changemyview subreddit without informing moderators. The objective was to assess whether language models could effectively change users' opinions. They planned to use a combination of generic and personalized posts to simulate engaging discussions, providing insights into the potential impact of AI-generated content on public opinion without adhering to the subredditâs disclosure rules.
Given the importance of this topic, it was crucial to conduct a study even if it meant disobeying the rules.
The researchers wanted to know if content generated by large language models could change readers' minds.
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