Spotify Wrapped 2024 introduces an AI-powered podcast feature made with Google’s NotebookLM, offering personalized audio summaries of individual listening habits.
The new feature allows users to explore their music evolution over the past year, showcasing top songs, artists, and genres through a podcast-like format.
Spotify collaborated with Google after witnessing positive consumer reactions to AI technology, ensuring the AI hosts deliver engaging commentary about user listening preferences.
The AI-charged Wrapped experience highlights a significant shift for Spotify as it embraces external partnerships, moving beyond in-house development to enhance user engagement.
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