"OpenAI's newest video generator, Sora 2, is rapidly reshaping the social media landscape. Released on Sept. 30, the text-to-video model lets users create short, vertical clips of virtually anything and then share, remix and interact with other users' videos in a way that feels closer to TikTok than to traditional A.I. tools. Sora has quickly topped Apple's App Store charts, surpassing TikTok, Instagram, YouTube and even OpenAI's ChatGPT."
"Sora operates as a standalone A.I. social app-a distinct approach from its competitors. Less than two weeks ago, Meta introduced an A.I. video generation and sharing feature, Vibes, to its suite of social apps. Vibes is powered by the technology of Meta's partners, Midjourney and Black Forest Labs. Google, meanwhile, announced plans to integrate Veo 3, its own video generation model, into YouTube. Both tools allow users to make short-form clips, but Google has positioned Veo 3 as a filmmaker's companion rather than a social"
Sora 2, released Sept. 30, is a text-to-video model that enables users to create short, vertical clips and to share, remix, and interact with other users' videos. The app was built as a standalone social product, featuring "cameos," which let users insert themselves into other people's videos, and an algorithm-driven feed that encourages collaboration and co-creation. Sora climbed to the top of the App Store charts, surpassing major apps. Reception is divided between critics who deride its cultural impact and observers who praise its technical capabilities. Competitors from Meta and Google offer alternative video-generation features within existing platforms.
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