"Within just days, the TikTok-style app's mind-numbing feed of AI-generated content was filled with videos of Nickelodeon's SpongeBob SquarePants cooking up blue crystals in a meth lab, entire episodes of South Park, and depictions of physicist Stephen Hawking being brutalized in horrible ways. The app's prominent use of recognizable intellectual property and the likenesses of real people, combined with its sheer amount of hype, has allowed it to shoot up to the top of Apple's App Store,"
"It's a pressing issue for the firm because of the sheer amount of computing power needed to generate AI videos. Last month, researchers from the open-source AI platform Hugging Face found that the energy demands of text-to-video generators quadruple when the length of videos doubles, suggesting the power required increases quadratically, not linearly. Multiply those demands by the number of videos being generated on Sora 2, and OpenAI is likely looking at massive compute demands."
Sora 2 rapidly filled with AI-generated videos that used well-known characters, full copyrighted episodes, and graphic depictions of real people. The app's use of recognizable intellectual property and likenesses propelled it to the top of Apple's App Store, overshadowing competing releases. Users generate far more videos per account than expected, frequently for very small audiences, producing steep compute and energy demands. Researchers found that energy requirements for text-to-video generation increase roughly quadratically with video length, greatly amplifying costs. OpenAI faces the dual challenge of monetizing video generation and controlling legal, content, and infrastructure risks.
Read at Futurism
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