The release of generative AI tools by social media platforms aims to support small businesses, making ad creation easier and helping platforms retain advertising dollars.
We call them BFF features at our agency, which is 'beginner friendly' or 'budget-friendly.' If I was a beginner to paid media and I was having trouble [with] how to exactly spell out the promotion, then you can use those features to come up with ideas.
Snap announced generative AI ad tools, TikTok launched Symphony, and Meta expanded its AI tools, showcasing a competitive response to retaining small business advertising.
The rush to offer AI-powered creative tools is a strategy for platforms to internalize AI capabilities and serve the needs of small to medium-sized businesses.
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