"Update January 9, 2026: Although the acquisition amount has not been disclosed, we do know that Snowflake has purchased the ITOM platform Observe. Before the deal was finalized, Snowflake had already considered adopting Observe, the company told The Register. Now, the company can not only offer observability functionality to customers, but also apply it itself. However, the emphasis is on preventing downtime and the loss of important data for users of the Snowflake platform."
"According to sources, Snowflake is in talks to acquire Observe for approximately $1 billion. It would be the largest acquisition to date for Snowflake, which has already closed several deals in 2025 to expand its business. As the name Observe suggests, it is active in the observability market. The deal would therefore put Snowflake in direct competition with players such as Datadog, Dynatrace, and Splunk,"
Snowflake purchased the ITOM platform Observe, though the acquisition amount was not disclosed. Snowflake had already considered adopting Observe before finalizing the deal. Observe runs on Snowflake and uses Snowflake’s database technology, which reduces friction for joint customers. Observe’s flagship product is an AI-powered agentic assistant that investigates incidents. The acquisition allows Snowflake to offer observability functionality to customers and apply it internally, with an emphasis on preventing downtime and loss of important data. The deal places Snowflake in competition with observability vendors such as Datadog, Dynatrace, and Splunk and follows several recent AI-focused acquisitions.
Read at Techzine Global
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