Skims and Good American boss says she created a bonus system to reward AI use

"Grede, a cofounder of Skims and Good American, said she challenged employees two years ago to use AI as a tool in their work and introduced a "bonus system" to incentivize them. "'Whoever can use AI in their department, here's a bonus," Grede said on the podcast. "We have a bonus system." Grede didn't specify where she implemented this system. Skims and Good American did not respond to requests for comment."

"She said she was surprised at the results. She said an accounts team found a way to use AI to streamline the company's systems for chargebacks, which are payment reversals requested by customers' banks. "You think it would come from the marketing department or the real creative departments," Grede said. "Absolutely not. It was the accounts team." She said the AI solution saved the company "hundreds of thousands of dollars.""

Emma Grede created a bonus system to motivate employees to adopt AI tools and challenged teams to integrate AI into their workflows. The incentive program prompted cross-departmental experimentation and produced unexpected results: an accounts team applied AI to streamline chargeback processes, reducing costs and saving the company hundreds of thousands of dollars. The program highlighted operational efficiency gains outside of traditional creative functions. Grede recommends entrepreneurs map the parts of their businesses most vulnerable to AI disruption and develop corresponding skills to capture benefits. She emphasizes proactive learning about how AI tools will affect industry workflows and roles.

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