'Scary times': Youtube's biggest star MrBeast fears AI could impact 'millions of creators' after Sora launch | Fortune
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'Scary times': Youtube's biggest star MrBeast fears AI could impact 'millions of creators' after Sora launch | Fortune
""When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living.. scary times," Donaldson said on X on Sunday. Donaldson's concerns come on the heels of OpenAI's release of a Sora social media platform able to AI generated short-form videos, including of individuals who "upload" themselves onto the app. Meta launched its similar video-generating Vibes platform last month."
"Still, Donaldson hasn't shied away from dabbling in the technology. In July, Donaldson released a tool providing AI-generated Youtube thumbnail images, but removed the feature about a week later after heavy criticism from other creators. He said he would replace the tool with links to human artists accepting commissions. "I care more than any of you could ever imagine about the YouTube community," he said in a video. "It deeply makes me sad when I do something that people in the community are upset by.""
Jimmy Donaldson warned that indistinguishable AI videos could harm YouTube and the livelihoods of millions of creators, calling the prospect 'scary times.' OpenAI released Sora, a social platform that can generate AI short-form videos and allow individuals to "upload" themselves, while Meta launched a similar Vibes video-generating tool. Creator Casey Neistat labeled Sora a 'TikTok clone where every video is AI.' Donaldson briefly offered an AI thumbnail generator, removed it after backlash, and said he would link to human artists. Beast Philanthropy partnered with Light AI to deploy smartphone-based tests for Group A Streptococcus to African patients.
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