Emarsys announced AI Product Finder for personalized customer experiences, catering to the consumer interest in AI for commerce. The company aims to help marketers find relevant content efficiently using genAI for email marketing campaigns.
Emarsys also introduced AI Subject Line Generator to recommend relevant email subject lines, with both tools being the initial updates in a series. The company emphasizes its long-standing commitment to AI, transitioning to a fully AI-first business.
CEO Joanna Milliken highlighted Emarsys' dedication to a responsible approach to AI, enabling marketers to innovate and focus on ROI and customer satisfaction. The infusion of AI into their operations aims to streamline complex tasks.
Author Kim Davis, an editor at large at MarTech, brings expertise in enterprise software and marketing technology, reflecting on Emarsys' AI-centric initiatives to revolutionize marketing strategies.
#emarsys #ai-product-finder #personalized-customer-experiences #email-marketing-campaigns #ai-in-commerce
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