Samsung's Unpacked event showcased its Galaxy S25 smartphones, featuring innovative AI capabilities such as an on-device LLM that adapts to user habits and multimodal AI for combined sensory functions. Unlike Apple, which received mixed feedback on its AI features, Samsung is focused on ensuring a seamless ecosystem across devices, merging smartphones, tablets, and laptops. The company highlighted a collaborative spirit with Google, striving for a genuinely open AI ecosystem that enhances user interaction, exemplified through advanced functionalities like screen share and live video streaming, setting its devices apart in the competitive landscape.
"Consumers' lives are not as binary as they used to be," Danielle Moten, Samsung's director of PC product told me in an interview. "We've taken the ability to continue what you're doing from device to device."
"We want to offer a truly cross-OS platform experience," MC Lee, Samsung corporate VP, elaborated in the same interview. "When it comes to the Galaxy ecosystem, we made no compromises."
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