Salesforce tries to soften the blow of AI's job theft
Briefly

Salesforce tries to soften the blow of AI's job theft
"Salesforce is at the front of this shift, with CEO Marc Benioff peddling his " Agentforce " AI tool and recently touting an AI-driven cut of 4,000 "heads" from his customer support ranks. But this didn't entail a layoff of 4,000 workers, the company said. Inside the San Francisco tech giant, there's now a growing effort to soften AI's job replacement blow."
"The massive employer - Salesforce had 76,453 workers at the end of January- is countering generative AI's labor replacement with a concerted push to retrain workers and aggressively rehire internal candidates. Salesforce is now filling about half of its open roles with people who already work at the company, Ruth Hickin, the company's vice president of workforce innovation, told SFGATE on Tuesday."
Artificial intelligence is being used across the tech industry to write code, answer customer questions, and create ads, heightening the risk of worker displacement. Salesforce is responding by reskilling employees and prioritizing internal rehiring to reduce layoffs, filling roughly half of open positions with current staff. Ruth Hickin, vice president of workforce innovation, leads a small team promoting "non-linear" career paths and a "fully mobile talent force" able to move as jobs change. The company aims to hire 1,000 forward deployed engineers and ran a reskilling "bootcamp" for a full team, seeking to avert further drastic cuts.
Read at SFGATE
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