"The future isn't all incumbents or all AI-native startups, it's a blended ecosystem of agent-driven platforms, new pricing structures, and AI governance layers, says Deloitte. Dramatic phrases like 'Saas is dead,' 'SaaSpocalypse,' and others have dominated recent discussions in the IT world. However, that narrative is premature, according to Deloitte. Yes, in 2026, established SaaS vendors will face competition from AI-native ones, the firm forecasts, but the real story is that traditional enterprise software continues to grow as it becomes more intelligent, agentic, and outcome-focused."
"In 2026, as the panic around SaaS vitality persists, Deloitte anticipates that established software players will focus on becoming full-stack, end-to-end agentic platforms that can build, run, orchestrate, and govern agents across numerous functions. These legacy SaaS models (with subscription or seat-based pricing, and often rigid workflows) are being challenged by AI-first and AI-native companies offering highly specialized and industry-specific capabilities at potentially lower cost, noted Odusote."
Enterprise software will evolve into a blended ecosystem of agent-driven platforms, hybrid pricing models, and layered AI governance. Established SaaS vendors will pivot toward full-stack, end-to-end agentic platforms that build, run, orchestrate, and govern agents across functions. AI-native and AI-first companies will compete by delivering highly specialized, industry-specific capabilities at potentially lower cost, often starting with simpler or neglected workflows and expanding into complex areas. Buyers will face varied disruption across domains, as dev tools, cybersecurity, productivity platforms, and industry systems will not all move at the same pace. Outcome-focused, AI-infused tools and governance will reshape procurement and vendor strategies.
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