TechCrunch Disrupt 2025 brings together over 10,000 startup and VC leaders to explore future innovation, emphasizing design and AI integration. Alejandro Matamala Ortiz, co-founder of Runway, will discuss how design principles shape generative AI tools and redefine creativity. His insights will guide creative professionals and technologists in developing intuitive AI experiences that enhance human expression across various industries. Ortiz's background includes research on AI and creativity, and he currently leads efforts in creating accessible software that transforms content production.
Ortiz will share how design principles are guiding the next generation of generative AI tools - and how his team at Runway is redefining what creativity looks like in the age of machines.
Expect fresh, actionable insights into how creative professionals and technologists can work together to build tools that empower - not replace - human expression.
Ortiz will offer a design-first perspective on building intuitive, artist-friendly AI experiences that are already transforming industries from film to marketing.
Today, he leads the company's vision for accessible, cutting-edge creative software that's shaping how the world imagines and produces content.
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