RoseBernard Studio's Robert Polacek on why AI belongs behind the curtain in design
Briefly

RoseBernard Studio's Robert Polacek on why AI belongs behind the curtain in design
AI is positioned as an efficiency tool that automates manual tasks and frees time for conceptual development in studio environments. Many architects show optimism about using AI to reduce repetitive work. AI can support creative capacity by helping creatives get to physical space outcomes sooner while honing skills at the same time. Observations during Milan Design Week show AI influence integrated subtly across architecture, installations, renderings, written materials, and production methods rather than being visibly foregrounded. Smaller, agile studios are described as better prepared to adopt new tools quickly. Younger talent is portrayed as already expecting AI to be part of standard practice.
"“As much as we are creatives, building physical spaces for people to be in, there's so much technology we can leverage to help us get there sooner. AI can help us have more creative time and hone our skill sets at the same time.”"
"“We realized AI was everywhere, but it wasn't out in the forefront. It was behind the scenes, doing what it needed to do to create the art that we were seeing. That's exactly what we're preaching. AI doesn't have to announce itself; it can work fo”"
"“Instead, his focus pivots to how technology can expand creative capacity and create stronger opportunities for collaboration across the industry.”"
"“Recent studies corroborate his sentiment, as 84% of architects are reported to be optimistic about AI use for automating manual tasks.”"
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