"The way that these companies sort of cite not just you, but everybody on the Internet is they paraphrase the content, and then they put a little circle with a number, you sort of click to get more information from where the sources are. How do you like, if you could wave a magic wand or on your blackboard, like, what do you want it to look like so that you have a way to drive people more deeply into the Reddit, Inc. conversational content?"
"On Google and OpenAI, how we feel about the citations, look, I think there's a lot of movement there. You know, if I could wave a magic wand, I think what we really want is to you know, say I go to some other platform I say, what's the best speaker? Reddit, Inc. helps you know, get a few options for what the best speaker is. I'd like to make that user"
Reddit seeks stronger routing from AI-driven search results into Reddit conversations so users can engage directly with community content. Reddit’s CEO describes current citation interfaces as evolving and expresses hope that improved links will drive referral traffic back to Reddit threads. Reddit considers such referrals additive to search experiences and reports healthy relationships with both Google and OpenAI while noting ongoing movement in how citations are handled. Reddit also continues to develop its own search and AI features, creating an incentive to both integrate with external platforms and grow native product usage.
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