In a recent discussion, Poleg emphasized the importance of AI in the real estate industry, stating it can significantly enhance service delivery by automating up to 90% of tasks performed by agents. While acknowledging the relational nature of the business, he argued that brokers must embrace AI to remain competitive. He warned that failure to adapt would allow external disruptors to thrive, ultimately threatening traditional brokerages. Polegâs insights suggest that integrating AI can enable agents to provide quicker, data-rich responses, thus meeting modern consumer demands while preserving the foundational relationships that underpin real estate transactions.
Unless we invest in AI... somebody else from the outside will be leveraging AI and will end up probably eliminating all of us.
We realized that about 90% of... tasks that agents perform for buyers can be automated or replaced by or enhanced by AI.
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