Talach says that Intuit has taken a measured approach to implementing the AI features into QuickBooks specifically, and wanted to make sure that users would actually see a benefit from those features—not merely get caught up in any AI-related hype. Talach says that QuickBooks's team knows where users get caught up or slowed down during their workflow, and that's where his team aimed their efforts to incorporate AI to help improve efficiency.
The idea is not to just have random sprinkles of AI across the product. We've been thoughtful about approaching AI not just for the sake of AI, but we want it to show up in a cohesive way in the product that is coherent to the customer. It's embedded in the workflows customers want it to be in—it's about embedding AI where the work needs to be done.
Intuit's team says that it may get a leg up because they have a good sense of when and where users will benefit the most from AI enhancements. 'We have the context, now you just need to do the work,' explains Dave Talach.
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