""He's getting bigger, see?" a pregnant mother tells her presumably dead mom, who appears as an AI character on her phone. "Oh honey, that's wonderful!" the AI responds. "He's listening - put your hand on your tummy and hum to him. You used to love that.""
"The ad is basically showing off 2wai's core product, a HoloAvatar, which is exactly as dystopian as it sounds. According to the company, HoloAvatars are AI renditions of real-life people, brought to life via a large language model. People weren't impressed with the idea, to say the least."
"Though this particular ad shows off HoloAvatars as a way to preserve your loved ones after they pass, that's just one use case. Others, the company says, include AI approximations of fictional characters, historical figures, celebrities, and even "digital twins," which are billed as a HoloAvatar who "looks and talks like you, and even shares the same memories!" "With the magic of AI, 2wai lets anyone talk to their favorite creators, brands, and characters in a virtual world that feels real," the company's website exclaims. "Is one of you really enough?""
2wai released a commercial portraying a grandmother preserved as an AI avatar to demonstrate its HoloAvatar product. HoloAvatars are AI renditions of real people, built using a large language model, and marketed for preserving deceased loved ones, creating digital twins, and simulating historical or fictional characters. The ad went viral and prompted public backlash, including comments about legality and monetization concerns. The company promotes immersive virtual conversations with creators, brands, and characters. 2wai was founded by Mason Geyser and Calum Worthy, and the product positioning emphasizes emotional continuity and interactive memory preservation.
Read at Futurism
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