The EU AI Act mandates compliance for any business selling AI products or services in the EU, irrespective of their global base, aimed at ensuring ethical AI practices.
Article 5 of the act prohibits AI practices such as subliminal manipulation, exploiting personal vulnerabilities, and using social behavior analysis in harmful ways, marking a significant regulatory move.
Industry experts note that Article 5 represents a 'risk-based' approach to AI regulation, focusing on the ethical implications of AI systems used in sensitive areas like law enforcement.
Following Article 5's enforcement in February, further regulations focusing on general-purpose AI systems will come into effect in May 2025, extending compliance requirements.
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