Charayna 'CK' Kannan, chief product officer at TalkDesk, discusses the challenges enterprises encounter while trying to automate workflows with clunky legacy software. Many companies report extensive automation requests—ranging from 50 to 1,000—left unaddressed due to the complexity of integration. This realization led to the creation of Kannan's new startup, Pinkfish, which aims to streamline the automation process by encouraging enterprises to start with small projects before scaling up. Pinkfish has already gained hundreds of users, including established brands like Ipsy and TalkDesk, since its stealth launch in January 2024.
"Every company that we talked to had anywhere from 50 to 1,000 automation requests from different teams in their backlog that they just never got to."
"This just doesn't make sense. In this day and age, you shouldn't have a 1,000-line item automation backlog. You should be able to do it really fast."
"So that's where they start, and then they go from two to four, from four to 10, from 10 to 20, and hopefully 1,000 [automations through Pinkfish]."
"Pinkfish tells the companies to try the software just to automate one or two different workflows at first."
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