"Consumer AI is having its breakout moment - and few startups have captured the spotlight this year quite like Phia. The AI-powered shopping assistant has become one of 2025's buzziest launches, not only for its vision of how Gen Z shops, but also for the powerhouse founders leading it: Phoebe Gates and Sophia Kianni. At TechCrunch Disrupt 2025, happening October 27-29 at San Francisco's Moscone West, the two will take to the Disrupt Stage to share how they're building Phia into a durable consumer brand,"
"Phia aims to reinvent the way digital natives discover, compare, and shop for products - blending AI assistance with the values of conscious consumerism. For Gen Z, the shopping journey is about more than convenience. It's about trust, personalization, and aligning choices with personal ethics. Gates and Kianni are betting that the next generation of consumer AI must deliver on all of those fronts at once."
Phia is an AI-powered shopping assistant designed to reshape how Gen Z discovers, compares, and purchases products by integrating AI guidance with conscious consumer values. The platform emphasizes trust, personalization, and alignment of purchases with personal ethics. Founders Phoebe Gates and Sophia Kianni bring backgrounds in reproductive rights advocacy and climate activism, respectively, and leverage entrepreneurial experience and youth influence to position Phia as a culturally resonant brand. Phia plans to scale amid competitive consumer AI markets and to convert viral momentum into lasting market influence. The founders will present their scaling strategy and brand vision at TechCrunch Disrupt 2025.
Read at TechCrunch
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