"The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC's 2025 third-quarter earnings call on Nov. 4. Vogel described the Microsoft marketplace as an "a la carte" pay-per-use model, in contrast to the "all you can eat" lump sum deal it has with AI rival OpenAI. "We are very happy with either model - both can be viable as long as our content is respected and paid for," said Vogel."
"Jon Roberts, chief innovation officer, People Inc. said it's very early on in the partnership and is looking forward to helping Microsoft build its publisher content marketplace "from the ground floor." He said this marks an important step in companies like Microsoft establishing fair compensation for publishers' quality IP. "This is a critical step forward in creating and maintaining a vibrant ecosystem for publishers in the AI era," he said in an email statement."
People Inc. joined Microsoft's pay-per-usage AI content marketplace, contrasting the "a la carte" model with its lump-sum OpenAI licensing. Microsoft committed to paying for publisher content and will work with major publishers to build a two-sided marketplace, with Copilot as the initial buyer. The partnership aims to establish fair compensation for publishers' IP and support a vibrant publishing ecosystem. People Inc. maintained a scaled audience despite Google AI Overviews' impact. Digital revenue rose 9% to $269 million, driven by performance marketing (38% growth) and licensing (24% growth), aided by Apple News+ and content syndication partners.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]