"On Wednesday, the fitness equipment company launched five new releases, including refreshed versions of its bike and treadmill, and a brand-new rowing machine. The higher-end Bike+, Tread+, and Row+ will now come with Peloton IQ, an AI-powered coaching system that gives real-time feedback on form, counts reps, and suggests weight adjustments and training plans to mimic a personal trainer. The upgrade also features an "advanced" swiveling screen designed to smooth the switch from a bike session to off-bike classes like yoga and strength training, along with speedier WiFi."
"With the new offers comes a price hike. The price of the original Bike has jumped $150 to $1,695, and the Bike+ now costs $2,695, up $200. The base treadmill is now $300 more, at $3,295, and the Tread+ has increased by $700 to $6,695. Monthly membership fees are also increasing by $5 to $49.99 for the first time in three years."
Peloton released five new products, including refreshed bikes, a treadmill, and a new rowing machine, and introduced Peloton IQ, an AI coaching system that provides real-time form feedback, rep counting, weight suggestions, and personalized training plans. Hardware upgrades include a swiveling screen for seamless class transitions and faster WiFi, plus movement-tracking cameras for off-bike feedback. The rollout aims to boost demand ahead of the holidays amid post-pandemic declines and leadership changes. Product prices rose across models and monthly membership fees increased by $5 to $49.99, reflecting a simultaneous push for advanced features and higher revenue per customer.
Read at Business Insider
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