""People are going to say I'm lying, but these are just the hard facts. We don't believe in it," he said. "We're very upfront about it. If you're big on AI stuff or your game is Web3 or uses NFTs, there are lots of publishers out there [who'll talk to you], but we're not the right partner for that.""
""I think over the next two or three years we're going to get into this weird era--and you can see it slowly happening now on Steam--of really low-quality, AI-made games," he said. "It's something that has plagued other stores but Steam had been good at keeping them out. But it's happening. This wave is coming, and I think we're going to enter this kind of authenticity market where people are going to slowly say, 'No, these guys are really trying to make something special' to fight back.""
Pocketpair's publishing division refuses to partner with developers that use generative AI or integrate Web3/NFT features. The studio views generative-AI-produced games as likely low-quality and predicts a surge of such content on storefronts like Steam over the next few years. Pocketpair expects an authenticity-driven market in response, where players reward teams making something special. The studio has faced public accusations of using AI since Palworld's January 2024 breakout, and it relies on its stated position and work ethic to demonstrate a lack of AI reliance. The division encourages creators who prioritize manual development and original assets to seek partnership.
Read at GameSpot
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