"In the days since Sora launched, the app has soared to the top of the U.S. Apple App Store as users flocked to try it-even though it is still invite-only. And just as its popularity has skyrocketed, experts increasingly sounded the alarm over the likelihood that OpenAI may face legal action over Sora's ability to generate copyrighted characters, logos, and other intellectual property. That's what the new updates appear geared to address."
"In a Friday blog post, Altman said Sora will undergo two major changes: The first change is aimed at giving rights holders "granular control over generation of characters," he wrote, similar to the company's opt-in model for likenesses. The second will be tweaking the app to create revenue-in part so that some proportion of the app's takings can be shared with rights holders, according to Altman. It's unclear when the changes will take effect, with Altman only writing they would be coming "soon.""
""We are hearing from a lot of rightsholders who are very excited for this new kind of 'interactive fan fiction' and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all)," Altman wrote, caveating that some "edge cases" might sneak through the cracks."
Sora has quickly climbed the U.S. Apple App Store despite remaining invite-only, prompting widespread user experimentation and viral content. Rapid popularity has raised legal concerns about generating copyrighted characters, logos, and other intellectual property. OpenAI plans two major changes: grant rights holders granular control over character generation, modeled on an opt-in likeness approach, and modify the app to generate revenue so a portion can be shared with rights holders. Generated videos already feature well-known characters, and some rightsholders express enthusiasm for fan engagement while seeking usage restrictions; the updates are expected soon.
Read at Fast Company
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