"When Aliisa Rosenthal began her role as OpenAI's head of sales in June 2022, the company's first commercial hire, there were only a couple of sales reps-and not much to sell. She wasn't even sure the company would find the right product-market fit to launch successful commercial products. ChatGPT, of course, arrived six months later. Almost overnight, OpenAI went from a research lab with a developer audience to one of the most recognizable companies in the world."
"After taking a break this summer, she announced this week that she has joined Acrew Capital as a general partner, helping its companies "navigate pricing, GTM, AI-native sales, and the commercial decisions that determine what actually scales.""
""OpenAI was one of the most inspiring companies I've ever been a part of," she said. "But as the company and my team grew, my work really shifted away from the research and the technical problem-solving that energized me." By the time she left, she noted, the sales team was physically in a different building from product and engineering."
Aliisa Rosenthal joined OpenAI as head of sales in June 2022 as the company's first commercial hire, inheriting only a couple of sales reps and limited products. Six months later ChatGPT launched, rapidly transforming OpenAI from a developer-focused research lab into a globally recognizable company. Rosenthal expanded the go-to-market organization to more than 300 people but found her work drifting away from research and technical problem-solving. After a break, she joined Acrew Capital as a general partner to help portfolio companies navigate pricing, go-to-market strategies, AI-native sales, and the commercial decisions that determine scalable growth.
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