"OpenAI has announced plans to introduce advertising in ChatGPT in the United States. Ads will appear on the free version and the low-cost Go tier, but not for Pro, Business, or Enterprise subscribers. The company says ads will be clearly separated from chatbot responses and will not influence outputs. It has also pledged not to sell user conversations, to let users turn off personalised ads, and to avoid ads for users under 18 or around sensitive topics such as health and politics."
"Fifteen years ago, social media platforms struggled to turn vast audiences into profit. The breakthrough came with targeted advertising: tailoring ads to what users search for, click on, and pay attention to. This model became the dominant revenue source for Google and Facebook, reshaping their services so they maximised user engagement. Large-scale artificial intelligence (AI) is extremely expensive. Training and running advanced models requires vast data centres, specialised chips, and constant engineering."
OpenAI will introduce advertising in ChatGPT in the United States, placing ads on the free tier and the low-cost Go tier while excluding Pro, Business, and Enterprise subscribers. The company states that ads will be clearly separated from chatbot responses, will not influence model outputs, and that user conversations will not be sold. Users will be able to turn off personalised ads, and ads will be avoided for users under 18 and around sensitive topics such as health and politics. The shift reflects the high cost of large-scale AI and the reliance on targeted advertising as a scalable revenue model.
Read at The Conversation
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