"OpenAI on Friday announced it will begin testing ads within ChatGPT in the coming weeks, a highly anticipated decision that could kickstart a lucrative new revenue stream for the artificial intelligence startup. OpenAI said its Plus, Pro and Enterprise subscriptions will not include ads, but it plans to start testing them with adult free users in the U.S."
"Ads within ChatGPT will appear at the bottom of the chatbot's answers, and they will be clearly labeled, OpenAI said. ChatGPT's responses will not be influenced by ads, and OpenAI said it will "never" sell users' data to advertisers, according to a release. Users under the age of 18 will not see ads, and ads will not appear near certain topics, including politics, health and mental health, OpenAI said."
"The company inked more than $1.4 trillion worth of infrastructure deals in 2025, and OpenAI CEO Sam Altman said in November that the startup was on track to generate $20 billion in annualized revenue run rate last year. Introducing ads to ChatGPT could help OpenAI meet its ambitious spending commitments, as digital advertising has long been the cash cow for other big tech companies like Google and Meta."
OpenAI will begin testing ads within ChatGPT in the coming weeks for adult free users in the U.S., and users on the low-cost Go plan will also see ads. Plus, Pro and Enterprise subscriptions will remain ad-free. Ads will appear at the bottom of chatbot answers, be clearly labeled, and will not influence responses. OpenAI pledged never to sell user data to advertisers. Users under 18 and queries on topics such as politics, health, and mental health will be excluded from ads. The rollout aims to generate revenue to meet large infrastructure and spending commitments while iterating from feedback.
Read at www.cnbc.com
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