ChatGPT is probably best positioned amongst all competitors to upset Google's dominance in search, and aspects of the new interface, such as 'visual answers,' appear to be innovative and potentially disruptive...the incredibly complex requirements of maintaining a world-class search platform tap into areas of expertise where OpenAI has yet to demonstrate its capabilities.
Google rolled out its own version of AI search, called AI Overviews, to all users in the spring. But the company pulled back on the number of search types that would get an AI Overview after the tool began generating some wild and regrettable results.
Perplexity, now valued at more than $1 billion, had hoped it could carve out a niche for itself before Google and OpenAI dove into AI-native search.
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