OpenAI's ChatGPT search is a generative AI search function that returns text written by a large language model and links to external websites, improving search relevance.
OpenAI aims to eliminate 'digging through links' by using context from conversations, offering deeper interactions through follow-up questions for more accurate answers.
Competing directly with Google's 'people-first' content ranking, OpenAI’s ChatGPT search intends to provide a better answer to user queries by simplifying information retrieval.
The ChatGPT search tool is being opened to enterprise and education users soon, with additional features being rolled out for free tier subscribers in the coming months.
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