"OpenAI is working with actor Bryan Cranston and other Hollywood groups to limit deepfakes made with its Sora 2 video app, the company said Monday in a joint statement. The "Breaking Bad" actor voiced concerns to SAG-AFTRA after his voice and likeness were replicated in the video generator, following its invite-only launch this fall. "I was deeply concerned not just for myself, but for all performers whose work and identity can be misused in this way," Cranston said in the statement."
"OpenAI said its policy was intended to require people to opt-in in order for Sora to use their name and likeness and that it "expressed regret for these unintentional generations." "OpenAl has strengthened guardrails around replication of voice and likeness when individuals do not opt-in," the statement said. The company said it has an opt-in policy for the use of any individual's voice and likeness, and that all artists have the right to determine how and when they are simulated."
OpenAI is working with Bryan Cranston and Hollywood groups to limit deepfakes generated by its Sora 2 video app. Cranston raised concerns with SAG-AFTRA after his voice and likeness were replicated without consent. OpenAI requires individuals to opt in before Sora 2 can use their name, voice, or likeness and expressed regret for unintentional generations. OpenAI strengthened guardrails around replication of voice and likeness when individuals do not opt in and committed to responding quickly to complaints. The policy aligns with the NO FAKES Act and includes changes to give more power to intellectual property holders. OpenAI paused AI-generated videos of Martin Luther King Jr. after the estate raised concerns.
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