"From coding tools and chatbots to smart assistants and wearables, the commercials suggest the industry is moving past the hype and skepticism and is betting on mainstream AI adoption. With 30-second spots averaging about $8 million, companies like OpenAI, Anthropic, Google, Amazon, and Meta used the broadcast to explain what their technology does and why it matters to consumers and businesses alike."
"Each commercial ended with the message, "Ads are coming to AI. But not to Claude," showing that its chatbot is an alternative for users wary of AI's commercial influence. According to Variety, Anthropic's research reported that the average consumer has "not locked in any choice" when it comes to their preferred AI provider. Anthropic's brand marketing head, Andrew Stirk, said that "consumers are enjoying exploring what this technology can do, but the openness to switch is equally high.""
Super Bowl LX ads showcased artificial intelligence across coding tools, chatbots, smart assistants, and wearables, using prime ad slots to demonstrate everyday AI relevance. Thirty-second spots averaged about $8 million, and companies including OpenAI, Anthropic, Google, Amazon, and Meta used the broadcast to explain their technology's consumer and business value. OpenAI ran a 60-second commercial that emphasized people over algorithms, ending with the line "You Can Just Build Things" and a reference to Codex. Anthropic's ads criticized ad-supported AI, declaring "Ads are coming to AI. But not to Claude," and highlighting consumer openness to switch providers.
Read at TechRepublic
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