"On Monday, OpenAI started testing advertising inside ChatGPT for U.S. users on its Free and Go plans, saying the move will not influence responses or compromise user privacy. Ads Come To ChatGPT's Lowest-Cost Plans OpenAI said it is rolling out a limited ad test for ChatGPT users in the U.S. on its Free tier and the recently launched Go subscription, which costs $8 a month. The company said that customers on paid plans - including Plus, Pro, Business, Enterprise and Education - will remain ad-free."
"OpenAI: Ads Won't Shape AI Responses Addressing concerns about trust and neutrality, OpenAI said ads will be clearly labeled and kept separate from ChatGPT's responses. "Ads do not influence ChatGPT's answers. Ads are labeled as sponsored and visually separate from the response," the company wrote in a blog post. OpenAI said advertisers will only receive aggregated performance data, such as views and clicks, not access to individual user conversations."
"How Ads Are Targeted - And Controlled During testing, ads may be shown based on conversation topics, prior chats or past ad interactions. For example, users asking about recipes could see ads for grocery delivery or meal kits. OpenAI said users can dismiss ads, view why they were shown one, manage ad personalization and clear their ad history. Ads will not be shown to users under 18 or alongside sensitive topics such as health, politics or mental health."
OpenAI started testing labeled advertisements within ChatGPT for U.S. users on its Free and Go plans while keeping Plus, Pro, Business, Enterprise, and Education plans ad-free. The Go plan launched globally in mid-January as a lower-priced option to broaden access to advanced features. OpenAI says ads will be visually separate from model responses and will not influence answers, and advertisers will receive only aggregated performance metrics rather than access to individual conversations. Ads may be targeted by conversation topics, prior chats, or past ad interactions, and users can dismiss ads, view reasons, manage personalization, and clear ad history. Ads will not appear for users under 18 or alongside sensitive topics, and the rollout comes amid rival criticism and revenue pressure to fund model costs.
Read at Benzinga
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