"For nearly five years, Rita Vinnik lived at the heart of one of the most powerful and finely tuned machines in the digital world: TikTok. In her senior role at the company, she led the platform's global creator community, worked with the world's top creators and partnered with brands such as Nike, Adidas, Google, Amazon and Netflix. It was a career path many would have stayed on for another decade without hesitation."
"I'm a creator by nature. I love building things that don't yet exist. At a certain point at TikTok, I felt I had finished building and hit a wall. It wasn't a crisis, more a sense of saturation. I found myself less curious, less interested in how to sell another ad or close another deal with one corporation or another."
Rita Vinnik spent nearly five years at TikTok leading the global creator community and partnering with top creators and brands including Nike, Adidas, Google, Amazon and Netflix. She left a successful executive path after experiencing a personal turning point following October 7 and a growing sense of creative saturation. She described feeling less curious and less interested in selling ads or closing corporate deals. She identifies as a creator who loves building things that don't yet exist and pivoted to artificial intelligence to explore constructive, human-centered uses of the technology as global chief marketing officer at Israeli startup Dreemz.
Read at www.ynetnews.com
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