"It's developing an AI-powered homepage, based on Google's AI Overviews, as part of a partnership with Google Cloud. The homepage will be customized to individual users with weather, news and stock info based on their geolocation, with an AI assistant available to answer any questions. But unlike most publisher-built AI assistants, which only pull from their own content, Newsweek's version will also pull from external sources."
"That strategy - creating a homepage "in the style of AI mode" - might also give Newsweek's homepage fresh relevance in an era when most readers bypass homepages entirely, says Burhan Hamid, co-founder of AI video ad platform streamr.ai. But the bet on personalization isn't just about innovation; it's also about survival. Like most publishers, Newsweek has seen a drop in search referrals and a plateau in traffic, and it's hoping to reverse the trend."
"Specifically, that means ChatGPT will scale back noncore initiatives, including its daily news service called Pulse and its AI agents for health and shopping prompts. The yet-to-be-announced ads business will also face delays, according to the report. But it's hard to pin down precisely what the code-red sitch is for OpenAI. CFO Sarah Friar told investors last month that the company faces a growth slowdown, but exact metrics are murky."
Newsweek is developing an AI-powered, personalized homepage using Google Cloud and Google’s AI Overviews to show weather, news and stock information by geolocation and to offer an AI assistant that answers user questions. The assistant will pull from external sources rather than only proprietary content. The approach aims to refresh homepage relevance amid widespread homepage bypassing and to counter declines in search referrals and stalled traffic. The project is positioned as a low-risk place to experiment. Separately, ChatGPT is scaling back noncore initiatives and delaying ad plans amid a reported growth slowdown with limited public metrics.
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