"But she says that as she interacts with the AI, some of her favorite moments are when it hallucinates, generating bizarre images that explode with a strange kind of creativity. "The image is always a surprise," she says. "If I say something like, 'I'd like to put a fishtail on this swimsuit worn with a sleeping bag coat,' the AI goes crazy. It's beyond gorgeous in the most art tech, fashion way.""
"Kamali, who recently celebrated her 80th birthday, partnered with computer scientists to create an AI platform based on her five decades of work as a designer, and she also took an AI course at MIT to better understand how the technology works. 'These scientists asked if they could download my brain,' she says. 'They would isolate my intellectual property, brand history, and archive. At first I said, "No way." But I've come to see the possibilities for my brand.'"
Norma Kamali has used AI extensively over the past two years in her design work. She partnered with computer scientists to create an AI platform based on five decades of design work and completed an AI course at MIT to understand the technology. Kamali initially resisted allowing her intellectual property and archive to be used but later accepted the possibilities for her brand. The AI platform has produced designs for her collections, including variations on the Sleeping Bag Coat. Kamali values the AI's hallucinations for generating bizarre, surprise images that expand creative possibilities. Kamali expects hallucinations to diminish as technology improves and anticipates new sources of creative excitement.
Read at Fast Company
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