"With MIT recently reporting that just 5% of AI projects deliver value, there's a growing fear that the bubble surrounding generative and agentic AI technologies is about to burst. However, Fausto Fleites, vice president of data intelligence at gardening specialist Scotts Miracle-Gro, is one business leader aiming to assuage such concerns. Also: A minority of businesses have won big with AI. What are they doing right? Fleites has built a successful career using machine learning and AI to turn information into insight -- and now those experiences are powering innovative deployments in a long-established business."
"Formerly in senior digital leadership positions with Sears and Accenture, Fleites started working with Scotts in February 2023. He saw the opportunity to apply his expertise and help the 150-year-old company embrace emerging technology. He began by building the IT foundations, with technology from AWS and Google, to apply deep-learning models to enterprise data, creating decision-making insights for the executive team."
"The good thing is that we've been very tactical on the use cases and wins, and this success has helped us in the conversations with the other groups that we are targeting."
Recent data showing only 5% of AI projects deliver value has raised concerns about an AI bubble. Fausto Fleites, vice president of data intelligence at Scotts Miracle-Gro, applies machine learning and AI experience to modernize a 150-year-old business. He prioritized building IT foundations using AWS and Google to run deep-learning models on enterprise data and generate decision-making insights for executives. Fleites split AI strategy into consumer-facing improvements such as search and chatbots and back-office process reimagining. A tactical focus on specific use cases and demonstrable wins has generated broader business interest and helped secure cross-functional buy-in.
Read at ZDNET
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