The NO FAKES Act has been reintroduced by bipartisan senators to establish federal rights over individuals' voice and likeness, safeguarding them from unauthorized use by generative AI. This legislative effort follows prior introductions in Congress, aiming to balance protection against invasive deepfakes with encouragement for American AI innovation. The bill, with backing from influential organizations, stipulates that online service providers are not obligated to monitor for unauthorized reproductions unless properly notified. This highlights a collaborative approach to navigating the complex intersection of technology, creativity, and personal rights.
The NO FAKES Act aims to protect individuals' voice and likeness rights against unfair use by generative artificial intelligence, while promoting AI development and reducing litigation.
This legislation garners support from both the creative sector and tech giants, aiming to provide balanced safeguards against invasive deepfakes.
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