In the game industry, AI-like technologies have long been used-for example, to control the movements of opponent characters-so I believe that game development and AI technology have always had a close relationship... Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights.
We will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone.
Advancements in AI will create more personalized experiences and meaningful stories for consumers... This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything.
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