"State of play: OpenAI's usage data shows a steady decline in the amount of work-related messaging happening on consumer ChatGPT from July 2024 through December 2025. The data comes from 100,000 "de-identified" conversations on free and paid consumer accounts, meaning OpenAI researchers looked at anonymized messages to understand broad themes. Friction point: Since ChatGPT's launch, evangelists who used free and paid consumer accounts for work tasks often convinced their companies to pay for the pricier enterprise accounts."
"Enterprise subscriptions are key to long-term revenue growth. If ChatGPT is being used as a buddy rather than a coworker, that could cut off a crucial pipeline. Yes, but: Personal use can be ad gold, as evidenced by the success of every major social media platform. OpenAI is currently testing ads, while rival Anthropic has promised to remain ad-free. The bottom line: More personal use could be good for business."
OpenAI usage data shows a steady decline in work-related messaging on consumer ChatGPT from July 2024 through December 2025. The dataset includes 100,000 "de-identified" conversations from free and paid consumer accounts, reflecting anonymized message themes. Early adopters who used consumer accounts for work often persuaded employers to purchase pricier enterprise subscriptions. Enterprise subscriptions are central to long-term revenue growth and depend on consumer-to-enterprise upgrade pathways. Reduced work use on consumer tiers threatens that upgrade pipeline. Increased personal use can generate valuable advertising signals. OpenAI is testing ads while Anthropic remains ad-free, creating strategic trade-offs for monetization.
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