Executives lead AI adoption, with 94 percent using AI versus 49 percent of lower-level employees. Decision-makers often act on AI recommendations; 84 percent have purchased products based on those recommendations. Many large companies have formalized AI approaches, with 67.5 percent of executives building comprehensive AI strategies for vendor selection. AI is shifting from a back-office productivity tool to a front-line decision maker used to evaluate risk and predict ROI. Credibility in authoritative sources determines vendor visibility, and organizations that fail to integrate AI into strategic choices risk losing competitive advantage.
I still remember the first time I asked an AI platform for advice on a major decision. I thought I would get a long list of links, the way Google has always worked. Instead, I got a clear recommendation. The AI named specific vendors, explained its reasoning, and left me with the sense that the old way of researching and deciding had already changed.
A new study from Bospar confirms that this shift is real, and it is executives, not junior employees, who are leading the charge. While 94 percent of executives are using AI, only 49 percent of employees with limited decision-making authority say the same. That's twice as much. Even more striking, 84 percent of decision-makers have already purchased products based on AI recommendations. So why are executives embracing AI at nearly twice the rate of other workers?
Executives are not just experimenting with AI for productivity gains. They are trusting it to shape multimillion-dollar purchasing decisions. At large companies, 67.5 percent of executives have already built comprehensive AI strategies for vendor selection. This shift signals that AI is no longer a back-office tool but a front-line decision maker. From evaluating risk to predicting ROI, executives increasingly see AI as essential to competitive advantage. The message is clear: those who fail to integrate AI into strategic choices risk falling behind.
Collection
[
|
...
]