Netflix is currently testing a new feature that utilizes OpenAI’s technology to improve user searches for movies and shows. This tool, available for select users in Australia and New Zealand, allows searches based on a user's mood and specific terms rather than conventional methods like titles or genres. This new capability aims to enhance user experience and is expected to be rolled out to more regions, including the United States, in the near future. It marks a step forward in how Netflix leverages AI, following previous implementations in preference learning.
Netflix's new feature powered by OpenAI allows users to search for content using natural language, improving the search experience and catering to user moods.
Currently in testing in Australia and New Zealand, the feature enables searches based on emotional terms rather than just titles, actors, or genres.
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